Traders from Milsom Place are now YouTube stars in an attempt to entice shoppers.
The shopping precinct has created a series of YouTube videos featuring gift ideas for Christmas.
Director of Milsom Place, Sarah Mansfield, said the films gave shop owners the chance to profile not only the products they sold but the services they offered.
"There are so many great gifts available in the shops here at Milsom Place, a large number of which have been hand-selected for the Bath audience by the shop owners."
